The Swedish "Vision Zero"
Objective: zero deaths and serious injuries from traffic accidents

Why is it important to carry out prevention, awareness and road safety education campaigns in children?

-Because road accidents are avoidable.
- Because only through continuous road safety education it is possible to continue reducing the number of killed and injured children
- Because school age is the best time to acquire, update, complete and expand children capacities, knowledge, skills, aptitudes and competences
- Because including road safety education within the learning process will help to achieve the acquisition of a scale of social values, which allows current children to act appropriately as a pedestrian, cyclist, motorist, passenger or driver.
- Because continuous driver education helps to get safer people now and in the future.